Our Sponsors

Without our sponsors we would be unable to run these awards and we are immensely grateful to all of them for their ongoing support. Please do take a moment to find out more about these great companies and supporters of theatre.

A highly creative and experienced team, servicing clients in the arts and live entertainment industry through smart thinking, dedication, teamwork and passion.

aka was launched in 1995 to provide innovative marketing solutions for the live entertainment industry. Its rapid growth has seen the company build to a team of over 90 dedicated professionals with offices in London, Manchester, New York and Australia.

aka are a results driven full service agency with a reputation for innovative and effective marketing, advertising, digital and promotional campaigns. Our team carefully designs and delivers all elements of the campaign to maximize ticket sales and production revenue. 

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AmbassadorTickets is one of the UK's fastest-growing entertainment ticketing operations.  Our fully bespoke service includes telephone, counter and online ticket sales, marketing support, e-commerce and travel trade services. We provide the ticketing service for all the Ambassador Theatre Group's West End and regional venues which include a range of high profile London theatres varying in size from the Donmar Warehouse and Trafalgar Studios to the Savoy and Piccadilly Theatres.  Other clients include theatre producers, venues, festivals and event organisers throughout the UK. Our Senior Management team has extensive experience in the industry - we offer stability, experience and a comprehensive knowledge of the sector.

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Baby Grand is an industry night for everyone who works in theatre, both on stage and behind the scenes.

‘The West End’s Wednesday night’ is on every Wednesday at Freedom in Soho.

Relax in the Ground floor bar or make your way to the nightclub downstairs, to dance the night away.

Baby Grand is the perfect place to go with Company members or to meet friends for a drink.

There are Happy Hour drinks for Baby Grand members all night long. To become a member, at no charge, simply contact nathan@sohobars.com

Whether it's your first time visiting London or New York, you are looking to celebrate a special occasion in style, or if you simply fancy indulging yourself, Capital Breaks has the perfect theatre break for you.

Our expert knowledge of the all the shows  performing on  Broadway and in the West End, experience of the hotels we offer, and the variety of restaurants, attractions tours we sell mean that we can design you the perfect tailor made city break. You can book online or speak to our team of expert travel advisors who can add unique finishing touches to your break such as chauffeur transfer to and from the theatre and champagne and chocolates in room on arrival.

ATOL protected - our ATOL licence is 10101 and all flights booked with Capital Breaks Ltd are fully bonded and 100% protected.

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As the UK’s leading arts and entertainment agency, Dewynters is synonymous with marketing that really makes a difference. Our highly creative solutions and in-house services are there to meet the needs of our clients, across the spectrum of theatre, visual arts, exhibitions, museums, opera, dance and music. At Dewynters, we create the ground-breaking advertising campaigns, digital media, design and innovative marketing, merchandising and promotions that generate success.That is why our clients choose Dewynters and depend on us to place their productions and events ‘centre stage’ to reach both a national and world audience. Their success is our success.

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Since launching in October 2004, we have quickly established ourselves as one of the UK’s leading marketing and advertising agencies specialising in theatre and live entertainment. EMG offers level of dynamism, energy and experience we believe is unparalleled in the industry. As a compact and flexible organization, we pride ourselves on having a responsive and hands-on approach to client management. Our involvement and strategic approach is tailored to fit each campaign and each client – transforming your thoughts and aspirations into practical ideas and marketing solutions.We believe partnerships are a key element in the way any good company works. Our sister company Sold out Advertising are market leaders in media planning and buying for the entertainment industry. Working together we bring our clients innovative and cost effective campaigns to cover a range of media needs – from display and outdoor advertising to new media, radio and television.

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milktwosugars limited was set up in 2001 to provide bespoke promotional campaigns for entertainment clients. Founder Chris McGill personally oversees all campaigns, and is supported by a team of freelance professionals. He has over ten years experience of working in theatre, specialising in third-party promotions and partnerships. Promotions are a crucial part of a modern marketing campaign and work in addition to traditional advertising, marketing and PR, creating partnerships with third parties whose customer bases match the intended audience for a show.

Established in 2003, the award winning team at Mobius provide PR, marketing, design, print and distribution services for the performing arts, specializing in theatre, comedy and dance. We work to support some of the most exciting venues, companies and practitioners in the U.K with a track record of success in London, on the national touring circuit and at the Edinburgh Festival. We pride ourselves on our detailed understanding of the industry, our history of developing cutting edge marketing techniques and our passionate belief in live performance.

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Nick Hern Books is the UK's leading independent publisher of plays, screenplays and theatre books. Celebrating its 20th birthday in 2008, NHB has published nearly five hundred plays, including many of the best plays to reach the stage in the last twenty years. It continues to champion the boldest, freshest, most exciting work in theatres across the UK, with recent plays on the stages of the National Theatre, Royal Court, Soho Theatre, Tricycle, Gate, Bush, Chichester, Theatr Clwyd, Traverse and Tron, and for companies including the RSC, Shared Experience, Headlong, Druid, Theatre O and Out of Joint. NHB is proud to be sponsoring the Best New Play category once again.

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Since 1997, Shakespeare 4 Kidz have been successfully bringing the world of William Shakespeare to children and young people all over the UK, and across the globe! Our unique approach has proved a hit with kidz and adults alike.

The Shakespeare 4 Kidz musical adaptations of the Bard’s plays have been performed in every English-speaking country in the world. The current UK theatre tour of S4K’s Macbeth continues in the spring before heading off to the Gulf, India, Europe and the USA.

S4K have now made the step into movies in a tie-up with Elsinore Films: the first movie in a three-film series, S4K’s Hamlet, directed by BAFTA-winning playwright John Godber, goes into production in early 2010. 

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Superbreak.com, incorporating Theatrebreak.com and Luxuryhotelcollection.com, is the internet division of Superbreak Mini Holidays Limited, the market leader in the provision of UK and European short breaks. We are part of Holidaybreak PLC, a publicly quoted leisure company whose share price can be found in most major UK newspapers, or at www.holidaybreak.com.

From day one, Superbreak has specialised in providing short breaks within the UK and we have subsequently become the clear market leader. Today over 1.5 million customers enjoy our short breaks which include theatre breaks, theme park and attraction breaks and luxury breaks too. We have also expanded to offer customers a wide choice of city and beach breaks overseas, airport hotels and extras, which are proving increasingly popular. With over 5,000 hotels, ranging from 2 star to 5 star, customers are certain to find the ideal hotel for their short break, whether you're booking months or hours in advance.

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 thebookingoffice is a truly independent tour booking company. As a policy we are not associated with any one producer. We believe this eliminates any conflict of interest, allowing us to offer a true variety of shows to suit the requirements of the venue. thebookingoffice can offer something for everyone.

Over the last few years we are proud to have been associated with some of the best shows available, and have been responsible for programming successful shows around the UK and beyond.

thebookingoffice is proud to be a member of TMA.

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"Initially conceived as a combined theatre, hotel and shops, the Waldorf was built as part of the creation of Aldwych and designed by architect Alexander Marshall Mackenzie. Waring & Gillow completed the interior decoration, having recently undertaken similar work for the Ritz and the Savoy. Built in 1908, The Grand Old Lady of Theatreland has survived two world wars - bloody but unbowed - keeping the show on the road and spirits high.

Following up a £35 million refurbishment in 2004/2005 by the Hilton Group, this is now the place in which to enjoy 21st Century comforts against a backdrop of exquisitely restored splendour. Offering exceptional meeting space in iconic Edwardian splendour and 299 stylish bedrooms, The Waldorf Hilton today is popular both with business and leisure clients alike, providing an excellent base for access to the City by day and the cultural delights of Covent Garden by night."

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Founded in 1971, White Light is now in its thirty-seventh year as one of the leading suppliers of lighting equipment to the entertainment and live-event industries. Our heritage lies in theatre and our first job was the transfer of The Rocky Horror Show from the Royal Court Theatre Upstairs to the Kings Road Theatre; even now, we regularly supply productions of the show!

Throughout those years, we have built a reputation for reliability; today we strive to maintain the standards our customers have come to expect. Our services are now in demand worldwide: in recent years we have supplied equipment to shows in North America, Russia, Japan, Korea, South Africa, Australia, Germany, Macau and beyond.

Lighting adds magic and atmosphere to everything from the smallest school play to the largest regional tour and West End musical, to corporate events, parties, themed environments and to architecture. We have been the lighting supplier of choice for many landmark West End shows and some of the biggest events and parties around the UK. They choose us because we deliver lighting that adds impact to their show, and creativity to their event. We offer everything you might need - lighting hire, sales, installation, service, live-events, projects, consultancy - all overseen by experienced staff who care about your show or event. All this in the only industry where a deadline made months in advance - the date and time the show starts - is met to the minute.

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