Our Charity

WhatsOnStage continues its support of The Big Issue Foundation as the official charity of the WhatsOnStage Awards, which are now entering their 15th year. The Big Issue Foundation is a charitable organisation which helps the The Big Issue magazine’s vendors take their next steps off the street. 

The Big Issue Company, founded by John Bird and Gordon Roddick as a pioneering social enterprise in 1991, offers people who are homeless or at risk of homelessness the opportunity to earn their own money; a livelihood. Vendors buy the magazine for £1.25 and sell it for £2.50 in targeted consumer hotspots, including key pitches in and around London’s West End.

The Big Issue Foundation offers vendors the opportunity to rebuild their life. The charity works tirelessly alongside the magazine’s vendors to help them deal with the issues that have caused their homelessness or have developed as a result of hitting the streets.

During the partnership The Big Issue Foundation is hosting Stage Swap, and many West End performers have already taken the chance to swap the stage for the street and joined our vendors to sell the magazine. There will also be a chance for people to bid in a theatre themed auction event during the Awards vote.

Stephen Robertson, chief executive of The Big Issue Foundation, said: “We are delighted to have been selected as the charity of choice for these prestigious Awards. This partnership will help us challenge some of the stereotypes that are associated with people who are homeless as well as generate vital funds to support our services. Homelessness is increasingly visible on the streets of our capital, and our work is 100% reliant on the support of our donors. WhatsOnStage's commitment to help make a difference where and when it counts most should be commended by everyone.”

If you would like to support The Big Issue Foundation by making a donation, please visit their website to make a donation.